Everything Google needs from standby generator dealers, done once. $397 flat, 14 days. Not an agency retainer. No sales call.

We audited 124 live standby generator dealer sites, one page each. 46% carry Service or LocalBusiness data, 39% have a Google map on the site and 14% link their own Business Profile in a form our crawler recognizes, 38% have pages for the towns they serve, and 2% have a page in Spanish. The pilot does the whole eight-item checklist on the dealer page; the numbers above say which items are usually missing in this trade.

Pay the $397 pilot See the checklist

After paying, reply with your website. The 14 days start the next business day.

Audited: 124 live standby generator dealer sites
Languages: English and Spanish
Calls: None, everything in writing
Access: By invitation, never passwords
Refund: Full, if a listed fix cannot be done because of us

What we found across 124 standby generator dealer sites

Public pages only, one audit each, read from public HTML with no account access.

What Google can see today	Share
Service or LocalBusiness dataIt is what ties a repair or install page to the towns you cover.	46%
A link to their own Google Business Profile39% have a Google map on the site. The 14% counts links our crawler recognizes as the dealer's own profile, so it is a floor.	14%
A page in SpanishOne real page, written by a person, not a translate widget bolted on the corner.	2%
Pages for the towns they serveA town page is the page a neighbor lands on when they search with a place name in it.	38%
More than 40 scripts on the home pageCounted on the home page. Every extra script is time a phone spends loading instead of showing your standby generators. From the September 5 read; not yet recomputed on the current roster.	37%

The full method, the sample and the state by state counts are in the 2026 dealer website report.

What the pilot does

The same eight items for every dealer: Business Profile set up or completed and linked to the site, your real reviews and financing on the page, a page for each town you serve, a Spanish page, and the business and product data Google reads. The full checklist is on the dealer page. Nothing is written about your site before you pay; after you pay, we read it and send the written plan before we touch anything.

What comes first for a standby generator dealer

The checklist is the same eight items for everyone. In this trade, these three usually come first in the written plan.

Service and business data tying your pages to towns

Service and LocalBusiness markup on the repair, install and maintenance pages you already have, with the towns you cover named inside it.

Business Profile link and data

LocalBusiness markup with hours, address and service area, plus the profile link, so the map listing and the site say the same thing.

A bilingual service page

One service page in English and Spanish, written by a native speaker, with the Business Profile posts to match.

Swapped in when the audit says so: financing lines, speed, image alt text, search snippets, mobile fixes.

What it costs

One flat pilot. A monthly retainer only if you want the work to keep going.

Start here

The pilot

$397 once

The whole checklist, 14 days, one report. One payment, never renews.

The written plan first: we read your site after you pay and send you exactly what will change before we touch anything
All eight checklist items done in 14 days, each change written down
A one-page before and after report on day 14
Full refund if a listed item cannot be done because of us. Because of us does not cover access you do not grant to the site, the Business Profile or Merchant Center, or a platform decision outside our control such as a Google review or policy outcome.

Pay the $397 pilot

After paying, reply with your website. The written plan comes within one business day, and the 14 days start when you approve it.

If you want it to continue

The retainer

$997 a month

Billed month to month. Cancel before a month starts and it does not bill again.

Weekly Business Profile posts in English and Spanish, review replies, one new bilingual town or service page a month with structured data, one build on request, and a one-page report each month. Ads only with your written go, on your own card.

The full line by line list is on the main dealer page.

See what the retainer covers

Questions from standby generator dealers

We get leads from the manufacturer locator. Why would we need this?

The locator lists you for people who already picked the brand. Service and LocalBusiness data with the towns you cover is what tells Google which area your install and service pages are for. It does not replace the locator and it does not touch it.

Storm season is our busiest month. How much of our time does this take?

Send the website and the invitations once. After that the only thing we need from you is a yes or a no on the copy before each change goes live.

What if a fix cannot be done?

Full refund of the pilot. We say it in writing on the day we find out, not on day 14.

Two ways to start.

Pay the pilot and send your website, or ask for the audit first and read it before you decide anything.

Pay the $397 pilot Request an audit by email

Or write directly to [email protected]. Si prefieres español, la versión está aquí.

Price: $397 flat, once
Time: 14 days, starting the next business day
Calls: None, everything in writing
Refund: Full, if a listed fix cannot be done because of us