Product data for Google Shopping
Product structured data on your unit pages and a Merchant Center feed, so the machines and boats on your floor are eligible to appear in Google Shopping and in the free listings under your own name.
For single-location powersports and marine dealers
Polaris · Can-Am · Sea-Doo · Yamaha · Mercury Marine · Tracker
Everything Google needs from powersports and marine dealers, done once. $397 flat, 14 days. Not an agency retainer. No sales call.
We audited 173 live powersports and marine dealer sites, one page each. 67% have a Google map on the site and 3% link their own Business Profile in a form our crawler recognizes, the widest gap in what our crawler recognized across every category. 94% mention financing somewhere, 6% carry product data Google can read, and 5% have a page in Spanish. The pilot does the whole eight-item checklist on the dealer page; the numbers above say which items are usually missing in this trade.
After paying, reply with your website. The 14 days start the next business day.
- Audited
- 173 live powersports and marine dealer sites
- Languages
- English and Spanish
- Calls
- None, everything in writing
- Access
- By invitation, never passwords
- Refund
- Full, if a listed fix cannot be done because of us
01
What we found across 173 powersports and marine dealer sites
Public pages only, one audit each, read from public HTML with no account access. These are the powersports and marine numbers from the September 7 roster, not a borrowed average.
| What Google can see today | Share |
|---|---|
| A link to their own Google Business Profile67% have a Google map on the site. The 3% counts links our crawler recognizes as the dealer's own profile, so it is a floor. | 3% |
| Financing mentioned anywhereThe page that answers the question every buyer asks before they drive to a showroom. | 94% |
| Product data Google can readMeasured on the 173 powersports and marine sites in the September 7 roster. | 6% |
| A page in SpanishOne real page, written by a person, not a translate widget bolted on the corner. | 5% |
| More than 40 scripts on the home pageCounted on the home page. Every extra script is more for a phone to load before anything appears. From the September 5 read; not yet recomputed on the current roster. | 44% |
The full method, the sample and the state by state counts are in the 2026 dealer website report.
02
What the pilot does
The same eight items for every dealer: Business Profile set up or completed and linked to the site, your real reviews and financing on the page, a page for each town you serve, a Spanish page, and the business and product data Google reads. The full checklist is on the dealer page. Nothing is written about your site before you pay; after you pay, we read it and send the written plan before we touch anything.
03
What comes first for a powersports or marine dealer
The checklist is the same eight items for everyone. In this trade, these three usually come first in the written plan.
Business Profile link and data
LocalBusiness markup with hours, showroom address and service area, plus the profile link, so the map listing and the site say the same thing.
A bilingual page
One page in English and Spanish, written by a native speaker, with the Business Profile posts to match.
Swapped in when the audit says so: financing lines, speed, image alt text, search snippets, mobile fixes.
04
What it costs
One flat pilot. A monthly retainer only if you want the work to keep going.
The pilot
$397 onceThe whole checklist, 14 days, one report. One payment, never renews.
- The written plan first: we read your site after you pay and send you exactly what will change before we touch anything
- All eight checklist items done in 14 days, each change written down
- A one-page before and after report on day 14
- Full refund if a listed item cannot be done because of us. Because of us does not cover access you do not grant to the site, the Business Profile or Merchant Center, or a platform decision outside our control such as a Google review or policy outcome.
After paying, reply with your website. The written plan comes within one business day, and the 14 days start when you approve it.
The retainer
$997 a monthBilled month to month. Cancel before a month starts and it does not bill again.
Weekly Business Profile posts in English and Spanish, review replies, Merchant Center feed health and disapproval fixes, one new bilingual product or service page a month with structured data, one build on request, and a one-page report each month. Ads only with your written go, on your own card.
The full line by line list is on the main dealer page.
See what the retainer covers
05
Questions from powersports and marine dealers
You have not audited dealers like us. Why buy from you?
Because the audit you get is read live on your own site, not taken from a sample. The percentages above are the pattern we found in other single-location trades, and we say plainly that powersports and marine were not in that sample. Ask for the audit by email first and read it before you decide anything.
Our new units are priced by the manufacturer and our used stock turns every week. Can Shopping still work?
A free listing needs a price and a page that stays up. In the pilot we mark up the unit pages that are already stable on your site and leave fast-turning used stock out until the feed is running. A unit with no price on the page cannot be listed, and we will tell you which ones those are.
We carry six brands across two showrooms. Do you cover all of them?
The pilot covers one location and the unit pages your audit lists, whatever the brand. A full feed across every brand, trim and model year is retainer work. We do not speak for any manufacturer and we publish only what is already on your site or what you send us.
Two ways to start.
Pay the pilot and send your website, or ask for the audit first and read it before you decide anything.
Or write directly to [email protected]. Si prefieres español, la versión está aquí.
- Price
- $397 flat, once
- Time
- 14 days, starting the next business day
- Calls
- None, everything in writing
- Refund
- Full, if a listed fix cannot be done because of us